How can you choose the right products?
How can you choose the right products?
You should pay attention to who you are selling to before you determine what you are going to sell and your campaigns will be successful.
It’s likely that you’ve already got most of the research you need right in your own memory bank. Think about the general health market and then dissect it so that you have 10-15 health related niches to evaluate.
Health – General / Broad Market
– How to lose weight
– How to prevent /cure acne
Rinse and repeat this formula with any broader topic and you’ll likely find a handful of desperate markets.
Relationships – General/Broad Market
* Get your ex back
* Avoid Divorce/ Repair Marriage
* Improve Sex Life
* Pick Up Women / Men
These are desperate markets that consist of highly motivated prospects who are anxiously looking for a solution or answer to their problem.
Keep in mind that the best markets consist of buyers who are looking to relieve their pain whether emotional, physical or mental.
Take down notes of possible products and niche markets that look interesting to you. Then, search for related forums, groups, and blogs to determine what people are looking for, how big the market is and what is currently in demand.
Then, investigate keywords to determine how much competition is in the marketplace as well as how many searches take place each month for specific keyword phrases relating to each niche market.
If you plan to promote digital products, the best place to start looking for quality products is through ClickBank, available at http://www.Clickbank.com
ClickBank is the largest online marketplace for digital products, and you’ll be able to quickly pinpoint hot sellers by browsing through their many categories.
ClickBank.com offers detailed statistics and information regarding each specific product making it even easier to quickly evaluate the profitability of potential campaigns.
Here is what these mean:
$/sale: The amount of money you earn for each sale.
Future $: Average rebill revenue.
Total $/sale: Average total $ per sale, including all rebills.
%/sale: The percentage of the product sale price that the sale represents.
%/refd: Fraction of publisher’s total sales that are referred by affiliates.
grav: The measure of how many affiliates are promoting the product.
For each affiliate paid in the last 8 weeks, Clickbank adds an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.
The Gravity indicator will tell you how well a product is selling. So a gravity score of 100 means a product is potentially selling better than one with a gravity score of 20.
When it comes to gravity assigned to any specific product, a gravity of 70 or higher is usually a good sign that the product is still in demand, and being actively promoted by other affiliates.
To take things a bit further, you can use free services such as www.CBTrends.com or www.CBEngine.com to further evaluate each product, in terms of performance, demand, and the number of affiliate marketer’s that are promoting it (which is always a good indication of how profitable the market is).
There are many other affiliate networks and marketplaces worth exploring, with many offering a combination of both digital and physical products.
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